Churn Profiles: Segmenting Your Customer Base the Right Way with CCO and Co-Founder of SaaSOptics, Clayton Whitfield
Clayton Whitfield is the Chief Customer Officer and Co-Founder of SaaSOptics. Having served more than 800 customers over 10 years in business, SaaSOptics is an affordable, cloud based Subscription Management software for B2B SaaS businesses. Prior to SaaSOptics, Clayton was the VP of Product Development at MarketingCentral and has an MBA from Emory University. What we will cover: How Clayton decided to segment the SaaSOptics customer base by different profiles? Why you should care about churn profiles for your customer base? How to speak to your churn number intelligently when pitching to investors? The steps to constructing a churn profile. How to segment your customer base logically to better understand the story your churn number is telling? Examples from Clayton's conversations with over 800 customers.